• Ainslie Denied Team GB Name




    NZ Stuff Reports


    Sir Ben Ainslie's America's Cup syndicate to change name after trademark row with British Olympics

    The roll out of the Ineos sponsorship of Britain's America's Cup challenge included a digital image of the "Team GB" foiling monohull.

    Sir Ben Ainslie has had to rename his America's Cup syndicate for the second time in a fortnight after a branding row with the British Olympic Association.

    Ainslie's Land Rover BAR team were changed to Ineos Team GB when British billionaire Jim Ratcliffe took over sole sponsorship in a $217m deal backed by his huge petrochemical business Ineos.

    But that was blocked by the British Olympic Association which has stood firm over its trademarked "Team GB" name it uses for its athletes.

    Jim Ratcliffe, the CEO of Ineos, says the yachting outfit will now be named Ineos Team UK instead.

    It's an embarrassment for Ainslie who was the first Olympian to win medals in five different Olympic Games in sailing, with his haul including four golds.

    The latest development comes after some criticism for switching his sponsorship to Ratcliffe, a pro-Brexit businessman whose company is one of the main fracking firms in the UK.

    The Telegraph reported on Wednesday that Olympic bosses told the billionaire they would never give up the trademark for free, with money gained from it used to back Britain's Olympic campaigns.

    The respected newspaper said "the row escalated with Mr Ratcliffe writing to the BOA, saying he 'naively' thought use of Team GB would be seen in a 'patriotic light', and claiming he was told he faced a multi-million bill to use the trademark.

    The BOA told The Telegraph is was a self-funded organisation and "must protect the Team GB trademark", adding it "encouraged partnership discussions, which were rejected. At no stage were there any demands for specific financial figures".

    The next America's Cup will be held in Auckland in 2021.

    Ainslie won the Auld Mug with Oracle Team USA in 2013, helping the Americans beat Emirates Team New Zealand in the final.

    Ainslie mounted a British challenge for the last Cup in Bermuda but lost to the Kiwis in the challenger semifinals. Team New Zealand went on to beat Oracle Team USA in the Cup match.

    - Stuff
    This article was originally published in forum thread: Landrover BAR Evolves Into INEOS Team GB started by Photoboy View original post