• Performance Through Creativity: Botin On American Magic



    "You do wake up sometimes with an idea in your head. Something that just comes out of nowhere."

    American Magic Principal Designer Marcelino Botin fosters a design environment that encourages creativity, change and continuous improvement. An America's Cup veteran, Marcelino is now applying the formidable collective experience of his design group to the groundbreaking AC75.

    Flight Controller Andrew Campbell and the sailors onboard DEFIANT, aided by a team of tireless designers, boatbuilders and shore crew, work to fulfill the full potential of that design environment on a daily basis for the U.S. Challenger for the 36th America's Cup.
    This article was originally published in forum thread: Performance Through Creativity: Botin On American Magic started by Photoboy View original post